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2010

New Zealand agritech firm wins IF international design award

Innovative New Zealand agritech company, Simcro, has added another top international design award to its collection.

The Hamilton-based company has been awarded a coveted International Forum (IF) 2011 product design award from Germany for its revolutionary animal vaccine safety injector, Sekurus™, launched earlier this year.

The IF Design Awards are held annually and are one of three leading design awards in the world.

More than 20 internationally-recognised jurors, consisting of designers and entrepreneurs, select the winning products from a total of 2,756 entries from 43 different countries. This year 993 products gained IF product awards.

This latest award tops off a run of success for Simcro, which is a world-leader in providing customised animal health delivery solutions, such as safety injectors and drench guns, to the pharmaceutical industry.

Simcro chief executive, Will Rouse, says his company’s heavy investment in new product development has been rewarded with not only awards but increasing orders and interest from around the world. He thanked his staff, management and the company’s pharmaceutical partners for their ongoing commitment to excellence. “We’re on a very exciting and challenging journey to realise our goals in the global marketplace. R&D and groundbreaking design are the keys to success. This latest award shows were are well able to compete in the international market.”

Rouse says the company has a significant number of new products under development and expects to roll out a lot more in 2011, and to expand into new animal health sectors.

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2010

New Zealand agritech firm wins top award for R&D in international business

Innovative New Zealand agritech company, Simcro, has secured another major award for its use of Research and Development.

The Hamilton-based company has been recognised with the top award for Best Use of R&D in International Business in the prestigious New Zealand International Business Awards 2010, announced in Auckland this week.

The award recognises the best use of design to succeed in a global market niche, applying design to anticipate customer needs.

This latest award caps off a stellar year for Simcro, which is a world-leader in providing customised animal health delivery solutions, such as safety injectors and drench guns, to the pharmaceutical industry.

A delighted Simcro chief executive, Will Rouse, says investing in new product development has been the way to create a sustainable competitive advantage for both his company and its partners in the pharmaceutical industry. He paid tribute to his staff and management’s dedication to excellence and the trust and support of its pharmaceutical partners.

“We are continuing to build our R&D capacity, and now have 12 specialist product development engineers among our 80 staff. We invest heavily in our innovation process but we believe it‟s essential if we want to realise our goals in the global marketplace.”

Rouse says the company has been experiencing strong growth in inquiries from pharmaceutical multinationals looking for innovative and highly customised solutions to deliver their new products, which are increasingly becoming more complex and challenging.

” We’re only just starting to reap the benefits of our R&D investment, our pipeline will deliver benefits for our shareholders in coming years. Where four years ago, we might have had two or three products under development, now we have a significantly greater number.”

Historically, Simcro has designed products to administer pharmaceuticals to farm animals, but their net is widening.

” Word has spread and we’ve been invited into the companion animals, equine, aquaculture and human health areas. We’ve got three or four projects underway that relate purely to cats and dogs, which is a rapidly-growing sector.”

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2010

World-First Safety Injector Scoops Top NZ Agritech Innovation Award

The awards just keep coming for innovative Hamilton agritech company, Simcro. Its world-first “self-tenting” safety injector, Sekurus Ultra, scooped the top award in the prestigious New Zealand Agritech Innovation Awards announced in Hamilton recently.

Earlier this month the company was awarded a 2010 Australian International Design Award in recognition of design excellence for its revolutionary Optiline™ Sheep Drencher.

Simcro specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

Sekurus Ultra is a world first, “self-tenting” safety injector for the delivery of animal vaccines. Its patented “self-tenting” needle guard and two-step mechanism allow operators to administer one-handed subcutaneous injections more efficiently and more precisely while keeping hands clear of the injection site.
Sekurus Ultra was launched in New Zealand in February. The injector was developed and customised for the delivery of Bopriva™, Pfizer Animal Health’s new vaccine for cattle.

Rod Walker, Simcro executive director and head of R&D, says two groups in particular must take the credit for the company’s success, firstly the Simcro shareholders for having the confidence and courage to invest so heavily in R&D particularly over the last three years; and secondly to the impressive team of Simcro engineers who continually demonstrate they have the ability to convert a novel idea into a commercially successful product.

“This is the first time we’ve entered Sekurus Ultra for an award so it’s very exciting to see that our absolute commitment to design excellence and innovation has been recognised at this level. Congratulations must go to the Simcro team involved in Sekurus Ultra and thanks also to our client, Pfizer Animal Health, for their passion for excellence and their challenging brief,” comments Simcro managing director Will Rouse.

Pfizer’s brief was to deliver an injector that prevented operators from accidentally injecting themselves with a vaccine intended for animals. With Sekurus Ultra all the operator has to do is activate the trigger with one hand and press the injector against the animal’s skin. The injector’s needle guard automatically “tents or grips the skin prior to delivering the injection.

The unique injector also maximises the efficacy of the vaccine because it ensures accurate and reliable needle-placement. The drug is only released when it’s placed at the correct depth in the animal’s skin. Users can save money by only administering the correct dosage.

Sekurus Ultra’s accurate needle placement ensures operators avoid brusing the animal and causing it stress.

Categories
2010

NZ agritech company wins International Design Award

Simcro has continued its winning streak by scoring a prestigious 2010 Australian International Design Award in recognition of design excellence in its first outing in the competition. Results were announced in a gala ceremony in Sydney on June 4.

The company specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

Simcro’s winning product is the revolutionary Optiline™ Drencher which was developed for the new sheep drench ZOLVIX® (monepantel) from Novartis Animal Health.

The Hamilton-based design manufacturing company was also one of only nine finalists nominated for the overall Australian International Design Award of the Year.

Optiline™ was also chosen for the 2010 Powerhouse Museum Selection – a special award for products which make an important contribution to the lives of Australians. Selected products are put on display at the Powerhouse Centre in Sydney for 12 months.

“We are delighted and honoured to receive an Australian International Design Award in such impressive company. This accolade and being part of the Powerhouse Museum Selection are further confirmation that our clear focus on innovative design and serious R&D investment will reap rewards. I congratulate the Simcro team involved in Optiline™ and I also thank our clients who share our drive for excellence,” comments Simcro managing director Will Rouse.

Presented by Standards Australia, the Australian International Design Awards are held annually. The awards are Australia’s premier design assessment programme and they recognise Australian and international design and innovation excellence.

Six panels of judges spent 10 days assessing more than 200 products on their design merits this year. They selected 111 products ranging from agricultural and medical equipment to consumer appliances and sporting goods as finalists.

Judges awarded an Australian International Design Award for design excellence to 42 products and an Australian International Design Award for good design to 69 products. The top prize, the Australian International Design Award of the Year was awarded to one product that the judges believe represented world class design.

Categories
2010

World-first vaccination gun cuts risk of self-injection

New Zealand farmers and vets will be the first in the world to benefit from Simcro’s revolutionary new safety injector, Sekurus™, which allows operators to administer one handed subcutaneous (under the skin) injections, keeping their hands clear of the injection site.

“The Sekurus™ injector has a radically different design. It features a patented ‘self-tenting’ needle guard and two-step mechanism that allows the operator to tent the animal’s skin and deliver the vaccine in a one-handed action. This means the other hand can be kept away from the injection site virtually eliminating the risk of accidental self-injection,” explains Simcro director and manager of research and development Rod Walker.

Traditionally, operators have to use one hand to hold the injector while grasping a fold of the animal’s skin with the other hand to prepare or ‘tent’ it for the injection. Every year farmers and vets suffer needle-stick or self-injection injuries as a consequence of having their hand close to the injection site.

“All the operator has to do is activate the trigger and press the Sekurus™ injector against the animal’s skin. The injector automatically ‘tents’ or grips the animal’s skin prior to it delivering the injection. It’s simple and safe. We believe this is a world-first for vaccination technology and it opens up huge market opportunities for Simcro,” comments Walker.

“This level of operator safety has simply not been available until now and is particularly significant when treating large animals in difficuilt situations. The action of Sekurus™ also ensures the injection is delivered quicker, more precisely, and with less stress to the animal. With Sekurus™ now available we believe the benefits of increased operator safety and animal welfare has raised the bar for what farmers will expect,” he adds.

Hamilton-based Simcro specialises in providing customised and innovative animal health delivery solutions to the pharmaceutical industry.

The Sekurus™ ‘self-tenting’ injector will be launched in New Zealand this month in conjunction with a new vaccine, Bopriva™ from Pfizer Animal Health.

Bopriva™ is Pfizer’s unique new vaccine for the temporary reduction of testosterone in bulls, which reduces aggressive and sexual behaviours, making bulls more easily manageable in larger mob sizes with reduced pasture damage.

Pfizer product manager Wayne Clough says his company felt it was particularly important to find a vaccinator with safety features to deliver Bopriva™.

“In New Zealand this vaccine will be used in bulls so we don’t want people accidentally injecting themselves with it. Simcro have come up with a very innovative solution. The gun has been tried and tested extensively on farms in New Zealand and overseas and the results are excellent,” comments Clough.

Clough says that operators quickly get the feel of the new injector and they find it a very simple and quick way to vaccinate bulls.

“This is an all-round New Zealand world-first innovation that will have applications in overseas markets as well,” says Clough.

“By being able to keep their hands away from the injection site, operators can avoid needlestick injuries and injecting themselves, plus other possible injuries that could come from being so close to a large and boisterous bull. Farmers and vets in the future will wonder how we managed to vaccinate bulls before the ‘self-tenting’ injector,” adds Rod Walker.

Simcro plans to market the Sekurus™ ‘self-tenting’ injector for other applications and other animals in early 2010.