Categories
2009

Simcro scores top international design award

Simcro has continued its winning streak by adding a coveted International Forum (IF) 2010 product design award from Germany to its collection this week. The Hamilton-based design manufacturing company won its award in the Industry/Skilled Trades category for its revolutionary Optiline™ Drencher which was developed for the new sheep drench ZOLVIX® (monepantel) from Novartis Animal Health.

The IF Design Awards are held annually and are one of three leading design awards in the world. Their significance is recognised throughout the design world and beyond.

More than 20 internationally-recognised jurors, consisting of designers and entrepreneurs, select the winning products from a total of 2486 entries from 39 different countries. This year 778 products gained IF product awards. The IF awards have been running since 1953 and are seen as an enduring accolade for outstanding design.

Simcro’s win at the IF product awards means it is in the running for a gold IF award given to the best 50 products and announced next March at the start of the 2010 IF Exhibition in Hanover, Germany. The exhibition is expected to attract around 250,000 international visitors. Simcro’s winning product will be on display at the exhibition. It will also be shown on the IF website, which is one of the most popular design platforms on the Web. Plus, Optiline™ will be featured in the IF product design award yearbook 2010, which has a worldwide circulation of 5000 copies.

“This is a hugely prestigious award, especially as we were competing against the best the world has to offer. We believe we are at the cutting edge of innovative design for animal health delivery products and this win supports that belief. I congratulate and thank everyone who has been involved in the development of this product,” comments Simcro managing director Will Rouse.

Simcro specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

In 2006, Novartis Animal Health, Switzerland, challenged Simcro and several of their global competitors to supply a revolutionary new sheep drenching system to launch a new drench, ZOLVIX®. Simcro rose to the challenge with the development of the Optiline™ sheep drench gun.

The company challenged the design of the traditional pistol-grip style drench gun, which had not changed from its basic form in 30 years.

The inherent design flaw of the pistol-grip gun is that the drench nozzle points away from the operator, requiring them to rotate their hand through 180 degrees to administer the drench into the sheep’s mouth.

The resulting incompatible bio-mechanics create significant operator fatigue and discomfort, and with sustained use, injury to the wrist, forearm and back. The Optiline™ drench gun overcomes these problems by having the drench nozzle protruding from the base of the operator’s hand, allowing for a natural presentation of the drench gun with precise control, thus greatly minimising stress to the operator and animal.

Simcro currently has approximately 40 projects under development for the leading global animal health companies.

In June 2009, Simcro was a finalist in the New Zealand Agritech Innovation Awards with its Optiline™ drencher. In August, company director Rod Walker won the prestigious Bayer Innovators Award for design and engineering. And in September, the company was a finalist in three categories of the 2009 New Zealand Trade and Enterprise International Business Awards.

In October, Simcro won a bronze award in the 2009 NZ BEST design awards for Optiline™.

The Optiline™ drench gun is just one example of the Simcro range of animal health delivery products.

Simcro’s international partners include Novartis Animal Health Inc., Pfizer, Schering-Plough Intervet, Merial, Ancare, and Argenta.

Categories
2009

Simcro wins at 2009 Best Design Awards

Simcro has beaten off competition from 79 entries to win a bronze award for its unique Optiline™ Drencher at the 2009 BeST Design Awards held in Auckland recently.

The BeST Design Awards are a national award programme of the Designer’s Institute of New Zealand, recognising New Zealand’s best graphic, product and spatial design.

Hamilton-based Simcro is a design manufacturing company that specialises in providing customised animal health delivery solutions to the pharmaceutical industry. The company claimed a bronze award in the non-consumer category of the product section of the awards. The overall competition attracted 590 entries.

“We are delighted to receive this prestigious award. We believe that innovative design gives our products the edge in challenging world markets. This award is a tribute to the excellence achieved by our design and engineering team and the high standards expected by our directors and our multi-national clients,” comments Rod Walker who is head of research and development at Simcro.

In 2006, Novartis Animal Health, Switzerland, challenged Simcro and several of their global competitors to supply a revolutionary new sheep drenching system to launch a new drench, ZOLVIX® (monepantel). Simcro rose to the challenge with the development of the Optiline™ sheep drench gun.

Mr Walker challenged the design of the traditional pistol-grip style drench gun, which had not changed from its basic form in 30 years.

Walker, a professional engineer, grew up on a Waikato farm and his search for a new drenching solution was inspired by a childhood experience.

“I recalled using a long-neck (Waikato) beer bottle ‘upside-down’ to direct drench down the throat of sick animals on the farm, a procedure that was simple and easy to administer,” he says.

The inherent design flaw of the pistol-grip gun is that the drench nozzle points away from the operator, requiring them to rotate their hand through 180 degrees to administer the drench into the sheep’s mouth.

The resulting incompatible bio-mechanics create significant operator fatigue and discomfort, and with sustained use, injury to the wrist, forearm and back.

The Optiline™ drench gun overcomes these problems by having the drench nozzle protruding from the base of the operator’s hand, allowing for a natural presentation of the drench gun with precise control, thus greatly minimising stress to the operator and animal.

Simcro has recently been on a roll in receiving awards. In June, the company was a finalist in the New Zealand Agritech Innovation Awards with its Optiline™ drencher. In August, company director Rod Walker won the prestigious Bayer Innovators Award for design and engineering. And in September, the company was a finalist in three categories of the 2009 New Zealand Trade and Enterprise International Business Awards.

The Optiline™ drench gun is just one example of the Simcro range of animal health delivery products.

Simcro’s desire to develop a safer way for vets and farmers to inject livestock has led Pfizer and other industry players to adopt the company’s Sekurus TM safety injector for use with existing and new vaccines, such as Pfizer’s Improvac®.

The Sekurus injector is designed with operator safety in mind and therefore significantly contributes to the reduction of the risk of accidental self-injection and needle stick injuries due to the addition of enhanced safety features.

The company currently has approximately 40 projects under development for the leading global animal health companies.

Simcro’s international partners include Novartis Animal Health Inc, Pfizer, Schering-Plough Intervet, Merial, Ancare, and Argenta.

Categories
2009

Simcro Director Wins 2009 Bayer Innovators Award for Design and Engineering

Simcro executive director, Rod Walker was awarded the 2009 Bayer Innovators Award for design and engineering at a ceremony in Auckland this week.

Hamilton-based Simcro is a design manufacturing company that specialises in providing customised animal health delivery solutions to the pharmaceutical industry. “I am extremely pleased and honoured to receive this award. I work with a highly skilled and talented team of designers and engineers, and clients who have the confidence that Simcro can deliver highly innovative products,” comments Mr Walker who is head of research and development at Simcro.

The 2009 Bayer Innovators Award recognises the importance of the modern innovator in five categories: Science and Health; Design and Engineering; Agriculture and the Environment; Research and Development and Information Technology and Communications.

The award judges said of Mr Walker that: “This winner has developed a unique, innovative delivery system that makes you wonder how we managed with the traditional method for so long. The innovation has revolutionised sheep drenching for farmers. His invention was developed specifically as a result of his own agricultural experience on his family farm, and in direct response to a request from Novartis.”

In 2006, Novartis Animal Health, Switzerland, challenged Simcro and several of their global competitors to supply a revolutionary new sheep drenching system to launch a new drench, ZOLVIX® (monepantel). Simcro rose to the challenge with the development of the Optiline™ drench gun.

Mr Walker challenged the design of the traditional pistol-grip style drench gun, which had not changed from its basic form in 30 years.

The inherent design flaw of the pistol-grip gun is that the drench nozzle points away from the operator, requiring them to rotate their hand through 180 degrees to administer the drench into the sheep’s mouth.

The resulting incompatible bio-mechanics create significant operator fatigue and discomfort, and with sustained use, injury to the wrist, forearm and back.

The Optiline™ drench gun overcomes these problems by having the drench nozzle protruding from the base of the operator’s hand, allowing for a natural presentation of the drench gun with precise control, thus greatly minimising stress to the operator and animal.

A professional engineer, Mr Walker has more than 20 years’ experience in engineering design, product commissioning, project management and commercialisation of new products in the animal health, pharmaceutical and agricultural sectors. The Optiline™ drench gun is just one example of Mr Walker’s work from the Simcro range of products.

Simcro’s international partners include Novartis Animal Health Inc, Pfizer, Schering-Plough Intervet, Merial, Ancare, and Argenta.

The company currently exports over 90 percent of its products to more than 65 countries.

Categories
2009

Simcro reaches finals in Business Awards

Simcro reaches finals in 2009 New Zealand International Business Awards

Simcro, a leading animal health delivery solutions provider, is a finalist in three categories in this year’s New Zealand International Business Awards announced today.

The Hamilton-based company is a finalist in the following categories: best business operating internationally – $10 million to $50 million; best use of design in international business and best commercialisation of intellectual property in international business.

Simcro, which started in business in 1993, specialises in highly customised designs which focus on user experience and innovation.

“We believe our continued innovation and partnerships with major multi-national pharmaceutical groups have taken us into the finals of these awards,” comments Simcro chair, John Dennehy.

Simcro’s international partners include Pfizer, Novartis Animal Health Inc, Schering-Plough Intervet, Merial, Ancare, and Argenta.

“This high level partnership and international context has taken us out of our comfort zones and driven us to world-leading innovation,” says Mr Dennehy.

For example, the company recently developed the unique Optiline TM sheep drencher, in conjunction with Novartis Animal Health Inc, Switzerland. The company took a completely fresh approach to drench delivery. Optiline’s ergonomic and revolutionary design with an angled, downward-pointing nozzle and rounded mouthguard is easy to use and is better for the welfare of both the user and the animal.

Mr Dennehy says the company currently exports over 90 percent of its products to more than 65 countries.

Climate change is another factor working in Simcro’s favour.

“Animal health is becoming a more critical issue as the temperate zones and associated animal diseases spread, compromising important food sources,” explains Mr Dennehy.

As a result, he says Simcro has an expanding product pipeline in a market where the economic cycles of the product are long.

“We have become a trusted collaborator on complex and highly confidential projects and have worked with intellectual property issues at international levels,” he adds.

“We are delighted to be a finalist in these prestigious awards as they provide a good benchmark for us,” he concludes.

Categories
2009

Simcro a finalist in Agritech Innovation Awards

Simcro a finalist in New Zealand Agritech Innovation Awards

Simcro was one of six finalists in the prestigious New Zealand Agritech Innovation Awards announced in Hamilton last night for a world-first, revolutionary sheep drencher, OptilineTM.

The awards recognise innovation and commercialisation of a product in the agritech industry – an industry which accounts for more than $700 million in exports a year and domestic sales of $3 billion.

Waikato-based Simcro is one of the world’s top animal health delivery solutions providers. It specialises in highly customised designs which focus on user experience and innovation.

The unique Optiline drencher, developed in conjunction with Novartis Animal Health Inc, Switzerland takes a completely fresh approach to drench delivery. Optiline’s ergonomic design with an angled, downward-pointing nozzle and rounded mouthguard makes it easy to use and is better for the welfare of both the user and the animal.

“We are excited to be finalists in this award which is a great credit to the creativity and tenacity of the Simcro design, manufacturing and sales teams, the faith and trust of our client, Novartis Animal Health and the assistance of the farming and veterinary community we’ve consulted on this project around the world,” says Simcro managing director, Will Rouse.

Rouse says the Optiline story began in 2005 with a phone call from Novartis Animal Health in Switzerland to Simcro’s research and development manager and director Rod Walker.

“Novartis was developing the first new class of anthelmintic drench for more than 25 years, ZOLVIX® (monepantel) and they wanted a new drenching system to overcome some of the issues associated with systems on the market at the time,” explains Walker.

Walker, a professional engineer, grew up on a Waikato farm and his search for a new drenching solution was inspired by a childhood experience.

“I recalled holding a long-neck Waikato beer bottle ‘upside-down’ to direct drench down the throat of sick animals on the farm,” he says.

Walker and his team began with preliminary designs and concepts for an ‘inline drencher’ that would allow the user a more natural stance and eliminate the need to bend the arm awkwardly to insert the drench nozzle down the animal’s throat.

Some four years, a major investment in R&D, countless hours of dedication to the task and around a dozen prototypes later the Optiline drencher was launched in March 2009 in New Zealand as part of the global launch of ZOLVIX. The drencher is a key part of the OptimumTM Drench System, which also consists of the OptivixTM packaging and rucksack.

The Optiline drencher is lightweight yet robust, simple and accurate with two patent applications associated with the creep-free dosage lock to ensure the correct dosage and a bubble-reducing valve. The large, rounded mouthguard prevents the user from inserting the drench nozzle too far down the animal’s throat.

Another important consideration for the design team was to make the Optiline drencher suitable for use by a significant and emerging user group; women, and ethnic groups with smaller hands or less hand force than the traditional farmer. Other design features include easy priming, self-lubrication, repeatable high accuracy and tool-free adjustment.

Farmers and veterinarians around the world have hailed both the drench and the drenching system as the breakthrough they have been waiting for.

The secret of Simcro’s success, according to Walker, is finding talented people, investing heavily in R&D and forging partnerships with clients for the long haul.

Although the details are confidential, Simcro says the Optiline drencher clearly has multi-million dollar market potential internationally.