Categories
2011

Simcro answers Rena Wildlife Rescue Centre call for help

Image: Penguin having bloods taken.

Animal health delivery systems company Simcro recently found some unusual clients for its specialist tubing and syringe needles – penguins, birds and seals caught up in the Rena oil spill.

The Hamilton-based company has donated the much-needed equipment to the Rena Wildlife Rescue Centre in Tauranga, after hearing the Centre was running short of supplies due to the sudden influx of over 400 oil spill victims.

Simcro managing director Will Rouse says his company’s specialised products are normally for farm animals.

“But when we heard they needed supplies we thought our products should do the job just as well for birds and seals. We believe in improving animal welfare so this seemed to be a good way of living our values.”

The Centre asked for needles to vaccinate, medicate or take bloods from penguins, birds and seals and tubing to feed the animals when they are in ICU before being reintroduced to solid food.

Wildlife responder Craig Shepherd, who is a volunteer at the Centre, said they were “blown away by Simcro’s generosity” in donating around 14,000 needles along with various cuts and diameters of food grade tubing.

“It’s not just that they’ve donated supplies but they’ve also gone to a lot of trouble to organize and deliver them to us. They’ve shown great generosity of spirit too in helping us out.”

Mr Shepherd said the important support and generous donations from companies such as Simcro are greatly appreciated. The Rena Wildlife Rescue Centre is a purpose-built ‘mini-city’ of tents set up at the Te Maunga Water Treatment site in Tauranga.

The current occupants at the Centre are: three oiled Little Blue Penguin, one oiled Shag. 335 clean Little Blue Penguins, three Pied Shags, one Shearwater, one Diving Petrel, and 60 Dotterels – 406 birds in all.

“Initially, the birds have to be fed twice a day and the feeding tubes are essential because we don’t want to get fish oil on the bird’s feathers as it can affect the waterproofing. Later we can feed them whole small fish.”

Mr Shepherd says caring for the animals is likely to be a lengthy process.

“We can’t release them until we’re sure the oil has gone. The penguins, especially, have a very strong homing instinct and even if we released them somewhere else they’d just find their way back here.”

Mr Rouse says the Wildlife Rescue Centre is going to need support for some months.

“I’d encourage other businesses to do their bit to help if they can.”

Categories
2011

Simcro wins top International Design Excellence Award (IDEA)

New Zealand agritech company, Simcro, today announced that it had received another prestigious award for its revolutionary Optiline sheep drencher.

The Optiline drencher picked up a Silver IDEA award in the medical and scientific category of the 2011 Industrial Design Excellence Awards (IDEA) awards announced on July 1 by the Industrial Design Society of America. Simcro was the only New Zealand company to win an award in this category.

Out of 524 finalists, 27 were honoured with the Gold Award, while 68 received the Silver Award and 96 won the Bronze Award.

“The IDEA program is considered by many as the ‘Oscars’ of design competitions because the judging process is rigorous and judged by the experts in their field,” said IDSA’s chief executive Clive Roux.

The judges applauded Simcro for its commitment to design excellence and also stated that that the competition for places in 2011 was the most intense in the history of the awards. So many entries were received that jury chair Davin Stowell said IDSA had to appoint three additional judges to process the record number of entries.

Simcro chief executive Will Rouse commented that this further award gave complete vindication to the strong research and development focus that Simcro has developed in the last five years.

“Specialising in customised animal health delivery systems to the pharmaceutical industry has become a very successful business model,” he said.

Rouse said the company expects to roll out some exciting new projects in 2012 and he was particularly looking forward to Simcro developing products in the fast growing companion animal sector.

Categories
2011

New Zealand agritech firm a finalist in Australian International Design Awards (AIDA)

New Zealand agritech company, Simcro, has become a finalist in the Australian International Design Awards (AIDA) recently announced in Sydney.

Simcro’s revolutionary animal vaccine safety injector, Sekurus TM was launched around the world during 2010.

The AIDA Awards are held annually and the judges noted that this year’s competition was the toughest on record. They also added that it was an outstanding achievement for anyone reaching the AIDA finals.

A panel of 20 judges, consisting of both Australian and international design experts, each from highly reputable organisations, selected the category finalists from a record total of 233 entries. The winners will be announced on July 22nd at a gala dinner in Sydney.

This latest award tops off a run of success for Simcro, which is a world-leader in providing customised animal health delivery solutions, to the pharmaceutical industry.

Simcro chief executive, Will Rouse, says the company’s heavy investment in new product development has increased its customers’ awareness of its capability. He thanked the staff, and management for their ongoing commitment to excellence.

“We’re on a very exciting and challenging journey to realise our goals in the global marketplace. Groundbreaking design is one of the keys to success. This latest recognition demonstrates our ability to compete in the international market.”

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Categories
2011

New Zealand agritech firm wins top US international Good Design award

Innovative New Zealand agritech company, Simcro, has won a top United States international Good Design™ award for design distinction.

The Hamilton-based company has been awarded a prestigious 2010 Good Design™ award for its revolutionary animal vaccine safety injector, Sekurus™, launched last year. Simcro was the only New Zealand company to win an award in the Medical Products category.

Now in its 60th year, the Good Design Awards are held annually and are the oldest and the world’s most recognised programme for design excellence.  The awards are organised by the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture, Art Design and Urban Studies.

For 2010, the Museum received a record number of entries from around the world representing the most important and critical mass of influential corporations worldwide in the design industry from over 48 countries.

In November 2010, the jury met in New York and selected over 500 product designs and graphics from over 36 nations worthy of the Good Design award. As an award-winner, Simcro will be invited to exhibit Sekurus™ at the Good Design Show in Chicago later this year.

This latest award adds to the fine collection of trophies collected by Simcro in the last 12 months. The company  is a world-leader in providing customised animal health delivery solutions, such as safety injectors and drench guns, to the pharmaceutical industry.

Simcro chief executive, Will Rouse, says his company is delighted to have won a Good Design award in its first outing, especially in the company of some global giants.

“Our investment in new product development and commitment to excellence are the reasons we’re receiving not only awards but increasing orders and interest from around the world.”

Rouse says 2011 is shaping up to be a big year for the company as it rolls out more new products and expands into new markets.