Simcro, the global leader in application devices for veterinary medicines, focuses on Brazil

Simcro, the global leader in application devices for veterinary medicines, focuses on Brazil

Multinational company based in New Zealand launches retail offering of injectors, topical and oral applicators that facilitate the practical, safe and precise application of veterinary medicines


Simcro, a New Zealand company that designs and manufactures devices for the application of veterinary medicines, begins to operate in the Brazilian retail animal health market from September. Products such as injectors, topical and oral applicators for cattle, pigs and small ruminants, will be marketed in farm animal retail stores throughout all Brazil.


The official launch of the company’s entry into the Brazilian veterinarian retail will be during the 39th Expointer, which takes place from August 27 to September 4, in Esteio (RS). The top executives of Simcro, both Brazilians and New Zealanders, will be at the booth of Basso Pancotte, a company based in Rio Grande do Sul. BP is one of the leading distributors of veterinary products in Brazil and will be responsible for distributing Simcro products here.


With production facilities in New Zealand and Australia and offices in China, the United Kingdom and the United States, Simcro brings over 80 years of technological innovation to the world’s leading veterinary markets in the form of innovative products designed to facilitate the safe and effective application of veterinary products developed by the animal health industry.


The company has collected several awards for its products, which are designed to provide ergonomic and operator safety while also considering animal welfare and accurate dosing to ensure the best performance of the applied medicine.


Simcro already operates in Brazil, supplying applicators for animal health companies. In the pour-on parasiticides market for example, all of the largest are supplied with Simcro applicators to facilitate the effective application of their products. Now, while continuing to supply those companies, Simcro wants to show farmers new ways to apply other veterinary products, devices that can meet demands for efficiency in farm production systems.


Responsibility for operations in Brazil and Latin America is in the hands of two local veterinarians, Renato Rocha, who worked at Simcro headquarters in New Zealand and who is commercially responsible for the region, and Luciano Lobo, a professional with over 15 years of experience in marketing and sales in the veterinary industry.


“Simcro products are recognized worldwide for high technology and we see that they can greatly help the producer when applying medicines, providing ease of application and confidence in the performance of applied medicine. We will share these benefits with the Brazilian market”, says Luciano Lobo. “Brazilian producers may now access directly, a specialized line of products that will help make health management as simple and efficient as possible, aiming at the higher productivity increasingly demanded by animal protein markets in the world,” adds Renato Rocha.


For the CEO of Simcro, Roger Wakelin, performance in the Brazilian retail starts with the credibility of the major animal health companies for which Simcro develops high-tech customized products. “Many Brazilian producers have already had contact in some way with Simcro applicators as part of promotional campaigns carried out by animal health companies. The idea is to show farmers other innovative Simcro products, developed through rigorous and extensive research that can contribute to the safe and effective application of veterinary medicines and vaccines. The Brazilian market is one of the largest in the world and we are very optimistic about more direct involvement in this country,” says Wakelin.


Partnership with Basso Pancotte

Basso Pancotte, a leading distributor of veterinary products in Brazil, with extensive experience in retail, is the partner to take the Simcro products to cooperatives and agricultural dealers.


“We believe that together with Simcro we can help improve and facilitate the way of applying veterinary products in Brazil,” says the owner of Basso Pancotte, Jair Antonio Pancotte.


According to the global Simcro Director of Marketing and Sales, Gary Sissons, the choice of Basso Pancotte as a partner in the distribution of products in Brazil was very appropriate, given the wide reach of the company, which operates in cooperatives and retailers of all sizes using well-structured logistics and a highly effective sales force. “Basso Pancotte will help us to offer devices that will help make Brazilian farmers more productive and efficient in the safe handling of animals,” says Sissons.