New Zealand agritech firm wins IF international design award

Innovative New Zealand agritech company, Simcro, has added another top international design award to its collection.

The Hamilton-based company has been awarded a coveted International Forum (IF) 2011 product design award from Germany for its revolutionary animal vaccine safety injector, Sekurus™, launched earlier this year.

The IF Design Awards are held annually and are one of three leading design awards in the world.

More than 20 internationally-recognised jurors, consisting of designers and entrepreneurs, select the winning products from a total of 2,756 entries from 43 different countries. This year 993 products gained IF product awards.

This latest award tops off a run of success for Simcro, which is a world-leader in providing customised animal health delivery solutions, such as safety injectors and drench guns, to the pharmaceutical industry.

Simcro chief executive, Will Rouse, says his company’s heavy investment in new product development has been rewarded with not only awards but increasing orders and interest from around the world. He thanked his staff, management and the company’s pharmaceutical partners for their ongoing commitment to excellence. “We’re on a very exciting and challenging journey to realise our goals in the global marketplace. R&D and groundbreaking design are the keys to success. This latest award shows were are well able to compete in the international market.”

Rouse says the company has a significant number of new products under development and expects to roll out a lot more in 2011, and to expand into new animal health sectors.