Categories
2010

World-First Safety Injector Scoops Top NZ Agritech Innovation Award

The awards just keep coming for innovative Hamilton agritech company, Simcro. Its world-first “self-tenting” safety injector, Sekurus Ultra, scooped the top award in the prestigious New Zealand Agritech Innovation Awards announced in Hamilton recently.

Earlier this month the company was awarded a 2010 Australian International Design Award in recognition of design excellence for its revolutionary Optiline™ Sheep Drencher.

Simcro specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

Sekurus Ultra is a world first, “self-tenting” safety injector for the delivery of animal vaccines. Its patented “self-tenting” needle guard and two-step mechanism allow operators to administer one-handed subcutaneous injections more efficiently and more precisely while keeping hands clear of the injection site.
Sekurus Ultra was launched in New Zealand in February. The injector was developed and customised for the delivery of Bopriva™, Pfizer Animal Health’s new vaccine for cattle.

Rod Walker, Simcro executive director and head of R&D, says two groups in particular must take the credit for the company’s success, firstly the Simcro shareholders for having the confidence and courage to invest so heavily in R&D particularly over the last three years; and secondly to the impressive team of Simcro engineers who continually demonstrate they have the ability to convert a novel idea into a commercially successful product.

“This is the first time we’ve entered Sekurus Ultra for an award so it’s very exciting to see that our absolute commitment to design excellence and innovation has been recognised at this level. Congratulations must go to the Simcro team involved in Sekurus Ultra and thanks also to our client, Pfizer Animal Health, for their passion for excellence and their challenging brief,” comments Simcro managing director Will Rouse.

Pfizer’s brief was to deliver an injector that prevented operators from accidentally injecting themselves with a vaccine intended for animals. With Sekurus Ultra all the operator has to do is activate the trigger with one hand and press the injector against the animal’s skin. The injector’s needle guard automatically “tents or grips the skin prior to delivering the injection.

The unique injector also maximises the efficacy of the vaccine because it ensures accurate and reliable needle-placement. The drug is only released when it’s placed at the correct depth in the animal’s skin. Users can save money by only administering the correct dosage.

Sekurus Ultra’s accurate needle placement ensures operators avoid brusing the animal and causing it stress.

Categories
2010

NZ agritech company wins International Design Award

Simcro has continued its winning streak by scoring a prestigious 2010 Australian International Design Award in recognition of design excellence in its first outing in the competition. Results were announced in a gala ceremony in Sydney on June 4.

The company specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

Simcro’s winning product is the revolutionary Optiline™ Drencher which was developed for the new sheep drench ZOLVIX® (monepantel) from Novartis Animal Health.

The Hamilton-based design manufacturing company was also one of only nine finalists nominated for the overall Australian International Design Award of the Year.

Optiline™ was also chosen for the 2010 Powerhouse Museum Selection – a special award for products which make an important contribution to the lives of Australians. Selected products are put on display at the Powerhouse Centre in Sydney for 12 months.

“We are delighted and honoured to receive an Australian International Design Award in such impressive company. This accolade and being part of the Powerhouse Museum Selection are further confirmation that our clear focus on innovative design and serious R&D investment will reap rewards. I congratulate the Simcro team involved in Optiline™ and I also thank our clients who share our drive for excellence,” comments Simcro managing director Will Rouse.

Presented by Standards Australia, the Australian International Design Awards are held annually. The awards are Australia’s premier design assessment programme and they recognise Australian and international design and innovation excellence.

Six panels of judges spent 10 days assessing more than 200 products on their design merits this year. They selected 111 products ranging from agricultural and medical equipment to consumer appliances and sporting goods as finalists.

Judges awarded an Australian International Design Award for design excellence to 42 products and an Australian International Design Award for good design to 69 products. The top prize, the Australian International Design Award of the Year was awarded to one product that the judges believe represented world class design.